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Tuesday, 10 May 2011



The final finished design of our website I think is a very aesthetically pleasing and professional. We achieved this by using professional websites to guide us in what to do. Many of them gave us new ideas, which in the end made the website much more appealing and usable to the consumer. One example of this would be the cruelty line. We saw this idea on the RSPCA website and thought it would a good addition to our website as it gives the option for a user to do their part for the charity. Another idea we had was that we saw many of the websites we visited had links to social network sites on it. Seeing as social networking sites are becoming increasingly popular this is a great way for the charities to communicate to the younger and older audience. The layout of our website was similar to a lot of the professional ones, although much more basic. Most websites had the links along the top of the page for easy access wherever you are, which the design we had selected for ours is. We made the choice of putting the donate button on most pages which would hopefully make the user of the website more likely to decide to donate towards the charity. The colours are very friendly colours. Blue and green take up the majority of the screen colour; they are both neutral friendly colours. The photographs we included were all of dogs. We tried to find the cutest ones we could as people are attracted to cute things more. This would increase the audience’s attention span and make them more interested in the topic at hand.


My site will represent age. As it is a very modern site I believe that the majority of people using it would be the younger generation. Many aspects of my site reflect this; the modernised design being the main one. With my survey results I found out that most of the young generation like big bold colours with a modern feel to it. This gave me the idea of using it in my website.

A media institute that might distribute my product might be Google. Google is one of the biggest and first search engines in the world. If Google was to distribute my product it would dramatically increase the number of hits on my website. It would also look good for Google, backing a charity is always good for the image of the company.

4) The audience for the website would be a wide range of people, from young to old. This is due to the fact it is very simple and easy to navigate around the site but with the modern feel and look of the it the website is up to date with the modernisation of websites today. Using the survey I found out that most young people are on the internet today, mainly using social network sites to communicate with their friends.  I went on these sites to do research and found out that they all very modern but also very simplistic. This gave me the idea to create a website that would be useable enough for the elderly but modern and eye catching enough to keep the attention of the younger generation.
In a lot of the websites I visited to do research on, I found out that the use of bold colours and pictures really stands out and emphasises the how the website is presented. From this I decided that our website could indulge in these ideas. The background on every page is the image of a dog lying on grass. This relates back to our website as it is about dog care, but the colours used in the pictures make it stand out. The bright green of the grass with the dark black dog in the middle are two colours that stand out and make the user notice them. Our logo, a dog paw, is included on every page of the site. We enlarged it and made it so the users’ eye is immediately brought to it. This also relates back to the original idea of the website, dogs. Another idea we saw on several websites is when you roll over a link it changes colour. We used this idea in our website as we believed it was a good attraction. All of these additions we have put on the website are used to attract the audience and draw them into the website.
When I created my first website I did not have a whole lot of knowledge on creating websites using iWeb, therefore my initial website was very basic and lacked in attention to detail. Because of this my final design of the website was not as I would of hoped it to be. During the creation of the main website I learnt a lot more range of skills which in the end added up to a much better looking and designed website.
My two sites are both completely different. My main one looks very professional but my school website does not look as much. During the period of designing the main website I learnt a lot more new skills about designing websites. One of them being how professional websites are laid out and what attracts the audience.

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